What Do I Want My Money to Do For Me? — A Wealth of Common Sense

Sometimes branding is everything in life. Life insurance didn’t take off until they changed the name from death insurance. Escargo sounds more appealing than eating snails. Global warming might be more concerning to more people if they called it planetary destruction or something that’s not so warm and fuzzy. Budgeting probably has the worst branding…

via What Do I Want My Money to Do For Me? — A Wealth of Common Sense

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